Deo is a family run business known for exceptional service and quality. We began in 1981, when our founder and director Jai used his extensive expertise in the textile industry to enter into the waxing market. Following the “au naturale” style of the 70s the new decade favoured smoother skin, so it was the perfect time for our business to grow. We started out with just a few essentials, but today we offer a huge selection of professional hair removal products that are manufactured to the highest possible standards.

Sergio and Jennifer joined the family business in 2003, and since then, we now distribute over 150 products to customers in 10+ countries. Deo is Europe’s leading manufacturer of wax heaters, and we strive to deliver ground-breaking products that are loved by beauty professionals around the world. Your satisfaction is our top priority, which is why we handle everything from research and development to quality control. It’s also important to us to take care of the planet, so our products are made from natural ingredients wherever possible.

We’ve achieved great things in our decades in the business, but we never take our success for granted. There’s always room for improvement, so we continue to innovate and develop new products that will define the future waxing industry. We may be a family firm with the personal touch, but we think big too. We’re always looking to expand into new regions and work with new distributors across the globe. Our ethos is simple – to deliver the best waxing products in the world by working in partnership with great distributors.